Photo: Library of Congress, President Roosevelt signing his 1902 Thanksgiving Proclamation Act, December, 3, 1902. Public Domain.
Links Media was awarded an IDIQ contract with the Library of Congress’ Office of Business Enterprises (LOC OBE). Links Media provides the LOC OBE with ongoing marketing and advertising services for its three lines of business: cataloging distribution service, duplication services, and retail services. Services provided include digital development and production including web sites, mobile apps, and videos for use on websites and social media, trade shows, and iTunes University and conferencing solutions. Mobile apps are for promoting digital look books, catalogs, and training videos on Apple IOS and Android and to enhance and simplify the end-user experience for customers. See more at the LOC web site https://www.loc.gov/cds/about.html.
The Library of Congress is the largest library in the world with millions of books, recordings, photographs, newspapers, maps and manuscripts in its collections. The Library is the main research arm of the U.S. Congress and the home of the U.S. Copyright Office.
Links Media was awarded a contract with the Colorado Army National Guard to launch, develop, and manage its social media in order to improve net brand sentiment for the organization and develop leads for recruiting. Recruiting quality soldiers enables the guard to provide a reliable military force, ready to support civil authorities and national defense and be a leading force for the future, connected locally and globally, protecting the State of Colorado and the Nation since 1860. The CO Guard has a diverse, community-based force of more than 5,500 Citizen-Soldiers and Citizen-Airmen from all walks of life.
Links Media launched an evidence based multicultural behavior change communication campaign for Orange County, California motivating residents to Eat fresh, Play some way, and Breathe smoke-free, everyday in order to combat chronic disease. The campaign features the personal stories of Orange County residents from a diverse population of over 3 million composed of 34% Latino and 20% Asian racial and ethnic backgrounds.
In the U.S., chronic diseases such as heart disease, stroke, diabetes type 2, and cancer comprise 7 of 10 causes of death in our country, and about half of all adults have one or more chronic health conditions and one of four adults have two or more chronic health conditions.
We are very happy to be supporting Orange County on this important health campaign,” stated Brian Kubiak, President of Links Media. “We have serious issues with chronic disease in our country and it’s up to the local health systems, like the O.C. Health Care Agency, to make its residents aware of resources that support health and encourage healthy behavior.”
On the big picture, the U.S. spends the most per person on health care in the world—around $8500—and it has among the worst health outcomes. By encouraging healthy behaviors with high impact through the campaign, the County hopes to get people healthier and have less chronic disease.
Links Media’s campaign features mass media advertising in English, Spanish, and Vietnamese and community-based interventions through schools, health centers, and community-based organizations in order to target the County’s diverse populations.
“Our community partners in the Latino and Vietnamese communities have been very supportive of the campaign,” added Mr. Kubiak, “and we hope to motivate younger and older populations through personal stories, to be healthier.”
In 2016, Orange County Health Care Services was selected by the Health Officers Association of California for its technologically innovative campaign, Eat. Play. Breathe. which connects residents with an interactive website, making it easy for them to adopt a healthy lifestyle.
Find out more about Eat. Play. Breathe. at www.myhealthoc.org.
For the Division of Cancer Prevention and Control (DCPC) within the National Center for Chronic Disease Prevention and Health Promotion at CDC, Links Media was hired to develop a public health education program about early onset breast and ovarian cancer targeting members of the medical community who engage young women at varying degrees of risk for breast and ovarian cancer or those living with the disease. Based on in depth interviews, a survey of medical professionals, and additional content research, Links Media developed an accredited continuing medical education unit (1.5 credits) medical anthology, which will be hosted at www.medscape.org and the CDC’s Bring Your Brave website, and a promotion plan, which includes a digital strategy, advertising, and outreach.
Breast cancer is the most commonly diagnosed cancer in American women and is the second leading cause of cancer death.1 Although it mostly occurs among older women, approximately 11% of all new breast cancer cases are found in women aged 18-44.2 Breast cancer in young women (BCYW) is sometimes associated with family history and/or genetic mutations in the BRCA gene. Other factors may also increase the risk of breast cancer in young women, including exposure to ionizing chest radiation, personal history of breast or ovarian cancer, personal history of breast disease, or having mammographically dense breast.
Although BCYW is fairly uncommon, it merits specific guidelines and attention being that the effect on the health-related quality of life among younger women may be substantial compared with older women diagnosed with breast cancer.3 Moreover, when breast cancer is diagnosed at a young age, it is more likely to be aggressive and to spread quickly. In 2009, the Centers for Disease Control and Prevention (CDC) launched the Bring Your Brave (BYB) campaign to increase the understanding and awareness of breast health and breast cancer among young women.
The campaign seeks to prompt young women to address this issue with their medical providers, whom are often their trusted source of health information. Successfully reducing the burden of early onset breast cancer in young women, by increasing education and awareness in this population, also requires clarity about this topic among medical providers. Subsequent to the launch of the BYB campaign, CDC launched the Educating Medical Providers about Breast Cancer in Young Women program targeted to members of the medical community who care for these young women.
1 Paluch-Shimon, Shani et al. (2016). Second international consensus guidelines for breast cancer in young women (BCY2). The Breast. 87-99
2 See: https://www.cdc.gov/cancer/breast/young_women/
3 Fredholm, H et al. (2009). Breast cancer in young women: poor survival despite intensive treatment. PLoS One. 4(11)
Links Media staff participated in the Science of Eradication: Malaria regional course in São Paulo, Brazil. This training and leadership development course provided an opportunity for Links Media staff Julie de Carvalho and Ricardo Echalar to share valuable experiences from our strategic technical assistance in communication and advocacy in the region through USAID’s Amazon Malaria Initiative. As countries and programs begin to move towards malaria elimination with an end goal of eradicating the disease globally, communication will play a vital role in raising awareness, informing key decision makers, disseminating key research and guidance, improving coordination among key stakeholders, and ensuring at-risk communities are able to prevent and control the disease. Staff strengthened their ability to develop and direct malaria programs through a multidisciplinary perspective, with content on the history of malaria eradication, malaria biology and epidemiology, vector biology and control, surveillance, new tools for eradication including molecular epidemiology, drug discovery and vaccine development, and the impact of social, political, and environmental factors.
The course was hosted by the University of São Paulo School of Public Health and sponsored by the Harvard T.H. Chan School of Public Health, Swiss Tropical and Public Health Institute, and ISGlobal - Barcelona Institute for Public Health with additional support from the Pan American Health Organization, the Sao Paulo Research Foundation (FAPESP), the Bill & Melinda Gates Foundation, and Fundação CAPES.
Working with a project team of representatives from the Hollings Marine Laboratory and social scientists with the Coral Reef Conservation Program (CRCP), Links Media is implementing the National Oceanic and Atmospheric Administration’s Coral Reef Conservation Program socioeconomic survey in Puerto Rico.
“The socioeconomic survey is a very important study that will lead to approaches that help conserve the coral reefs and coral communities around the island,” stated Marisabel Sanchez, CEO of Links Media. “We look forward to supporting NOAA on this project.”
The results of the survey will be to inform the CRCP about the attitudes, knowledge, and perceptions of residents as they relate to the conservation and management of coral reefs as well assist CRCP in tracking indicators and improving the results of NOAA’s reef protection programs, which often rely on education and changing attitudes toward reef protection.
In Puerto Rico, the coral reef ecosystem is a complex mosaic of interrelated habitats, including mangrove forests, seagrass beds, and coral reefs and coral communities, and coral reef ecosystems are among the most biologically diverse and economically valuable ecosystems on earth providing billions of dollars in food, jobs, recreational activities, and coastal protection.
Links Media shared results of 2013–2014 communications effort accomplishments at the annual steering committee meeting at the Pan American Health Organization for malaria prevention and control efforts in the Amazon basin and Central America. “Communication is the driving force to sustain regional and national support for building on the success of malaria prevention and control in the LAC region,” stated Ricardo Echalar, Technical Coordinator for Links Media on the project.
The eleven-country initiative including Amazon basin and Central American countries has achieved or is on track to achieve the Roll Back Malaria/Millennium Development Goals for malaria control by 2015. From 2000 to 2012 six countries participating in the program achieved reductions of >75% in malaria incidence: Belize, Ecuador, Guatemala, Honduras, Nicaragua, and Suriname. Three more countries—Brazil, Colombia and Peru—are projected to achieve reductions of >75% by 2015.
At the meeting, Links Media presented a communications approach to working with country-based national malaria control directors to support country-based interventions to reach underserviced or remote communities and a communication strategy regarding suspected Artemisinin resistance. Julie de Carvalho, Senior Project Manager at Links Media, provided additional details, “In the Amazon basin, gold miners are a key population to reach with messages about proper malaria prevention, diagnosis and treatment. Miners work far from public health facilities, and their behaviors can increase the risk of malaria parasites’ developing drug resistance.”
Challenge accepted! Staff of Links Media Rockville recently completed the ALS Ice Bucket Challenge. We nominate Links Media California, Links Media Puerto Rico & Links Media Hawaii.
You have 24 hours to complete this challenge or donate $100 to ALS Foundation. Check out full video and get out there and donate via
Links Media was awarded TASC4 ICT for Health, a 5-year indefinite quantity contract with USAID, to provide global health programs throughout USAID, operating units, and missions around the world with information and communications technology support. Working under a $60 million ceiling, Links Media will provide solutions in the areas of IT systems design, data management, health communications, and organizational development and change management support.
“With our teaming partners, we plan to support USAID in contributing to improvements in the health of people in countries of the developing world from Africa to Asia and South America,” stated Marisabel Sanchez, CEO of Links Media. “The focus is across a broad range of health areas including family planning, national health systems, HIV/AIDS, and infectious diseases.”
Links Media’s consortium partners include Management Sciences for Health, Computer Frontiers Inc, Quotient Inc, American Health Information Management Association Foundation, MedAdherence, and M2SYS Technology, providing unique capabilities and technological innovation.